Los Angeles, CA 90405

Never Sleep Basic.

While other girls prefer the sun I shoot for the stars. When you see me you know from the clothes that I wear to the uncommon words that I say. I know exactly who I am. I am not the basic girl.

For those who are never basic.

Shop Not SO Basics

Never Settle.

Stop sleeping in your parent's bedroom. We draw inspiration from popular street and contemporary fashion trends to create a seamless narrative that extends from the closet to the bed.

Shop Now

Never Grow Up.

Time to kick back and get cozy. Shop our colorful assortment of comforters & bedding sets. OH SH*T! Enjoy up to 20-30% off select bedding.

Our bedding collections will turn your room into a space just as cool as you are.

Shop Comforters & Bedding Sets